Shop 16th Announces Launch with Fall Festival on October 25th

Shop 16 Fall Festival

On Thursday, October 25th,  16th Avenue in Laurel will celebrate the launch of Shop 16th, a collaboration between 16th Avenue merchants and the Jones County Chamber of Commerce. The Shop 16th Fall Festival and Trunk or Treat will take place in the parking lot of Rubies Home Furnishings from 3 to 7 p.m. The purpose of the festival is to observe the official kick off of Shop 16th, an effort to showcase and promote community, local shopping and tourism in Jones County.

Shop 16th Mural

The event will include live music, food from various 16thAvenue merchants, wrapped candy for children, games and other activities. Attendees will have the opportunity to receive a special card from Shop 16thvendors at the event. Cards that are used at five Shop 16th Patron businesses the following week can be turned in at Rubies Home Furnishings for a chance to win a large Shop 16th gift basket.

“We are excited about Shop 16thand the overwhelming interest we’ve had for its first event,” said Amanda Roll, Chamber and Tourism Director for the Jones County Chamber of Commerce. “We see this effort as an extension of other things going on in county – in Laurel, Ellisville and beyond, and it’s a privilege to support and bring even greater visibility to all that Jones County offers its locals and tourists.”

Shop 16th Mural at Rubies Home Furnishings

With two businesses on 16th Avenue, sisters Kim Smith and Karlyn Pugh were early adopters to Shop 16th. They own City Home Center and Rubies Home Furnishings and recently commissioned local artist, River Prince, to complete a mural on the exterior of Rubies. The mural is unique in that it has a message board that is open to the public during the day. “We are blessed to have both of our businesses in one of the most visible and convenient shopping areas in Laurel,” said Kim Smith. “We are thrilled about the momentum of Shop 16th, and we look forward to celebrating with our community on October 25th.” 

The long-term vision of Shop 16th is to participate with other shopping areas in the county for regular county-wide events. “We commend the work of Laurel Main Street and other organizations that successfully bring visibility to our area,” Karlyn Pugh said. “Sometimes grassroots movements like Shop 16th can be the very things that contribute to building a better, tighter-knit community.”  

An meeting will be held at City Home Center on Monday, October 1, at 5:30 p.m. for any 16th Avenue business interested in participating in the upcoming festival. To learn more about Shop 16th, see a list of Shop 16th Patrons or to become one, visit


Laura Johns